Measuring effectiveness of internet advertisement
Measuring effectiveness of internet advertisement
Author(s): Tanawat Tanglertpanya, Iskra PopovaSubject(s): Economy
Published by: Prague Development Center
Keywords: Internet advertisement; web analytics; return on marketing investment; Google Analytics; ROMI.
Summary/Abstract: The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence and advice regarding marketing strategies of their customers. A complete solution consisting of the structure for the database, the user friendly interface and the constellation for the network infrastructure is presented. The first tests in a Swedish based company Adonline, showed that it significantly reduces the time necessary for the analysis of return on marketing investment and the effort in creating reports for their customers.
Journal: Perspectives of Innovations, Economics and Business, PIEB
- Issue Year: 7/2011
- Issue No: 1
- Page Range: 51-54
- Page Count: 4
- Language: English