On the Post-Crisis Challenges to Banking
On the Post-Crisis Challenges to Banking
Author(s): Stefan VachkovSubject(s): Economy, Business Economy / Management, Financial Markets, ICT Information and Communications Technologies
Published by: Съюз на учените - Варна
Keywords: banks; product innovation; customer centricity; digitalization; customer experiences
Summary/Abstract: Along with the coronavirus pandemic, other uninvited “agents of change” are also becoming the “new normal” – escalating inflation from rising energy and food prices, economic stagnation, alarming bankruptcies of major banks, rising unemployment, military conflicts, geopolitical upheavals... Both individually and in their “monolithic unity”, these radically rearrange the priorities of people and businesses. The following priorities stand out: physical health and emotional condition; personal and family safety; energy efficiency; the importance of personal data; the origin of the product and the chances of development after its purchase; comfort and quality of service; the state of the environment, etc. Against this background, credit institutions must respond adequately to the changed attitudes of their customers and offer appropriate solutions in order to create positive experiences for the customers’ “journey”.
Journal: Известия на Съюза на учените - Варна. Серия Икономически науки
- Issue Year: 12/2023
- Issue No: 1
- Page Range: 11-20
- Page Count: 10
- Language: English
