TURYSTYKA I DOBROSTAN DOŚWIADCZENIA TURYSTÓW INDYWIDUALNYCH W ŚWIETLE BLOGÓW PODRÓŻNICZYCH
TOURISM AND WELLBEING. EXPERIENCES OF INDIVIDUAL TOURISTS AS PRESENTED IN TRAVEL BLOGS

Summary/Abstract: One widely accessible and popular way to enhance people’s wellbeing today istourism, and its appeal continues to grow in Poland. Both wellbeing and tourismare complex and evolving phenomena shaped by socio-cultural patterns, economicand political influences, and lifestyle preferences. The growing popularity ofindividual tourism is closely linked to the ongoing development of social media.Tourist blogs serve as personal accounts that allow readers to reconstruct theworld presented by the bloggers, offering insights into their intentions, beliefs,personality traits and attitudes. Their readers can also discern both the topicshighlighted and those left unspoken, while identifying the bloggers’ values, self--presentations, and the transformations they have undergone. The aim of thisarticle is to examine the experience of individualised tourism and show itsconnections with the wellbeing of the individual on the example of Polish-languagetravel blogs. The study is exploratory in nature, and involves qualitative contentanalysis. The article seeks to answer how the experiences of bloggers or touristsrelate to wellbeing, which aspects of wellbeing bloggers consider significantenough to share publicly, and what role wellbeing plays in the tourist experience.

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