YAPAY ZEKÂNIN PAZARLAMA SEKTÖRÜ ÜZERİNDEKİ ETKİSİ: SEÇİLMİŞ HAVAALANLARININ İNCELEMESİ
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE MARKETING INDUSTRY: A STUDY OF SELECTED AIRPORTS
Author(s): Mehmet IŞIK, Kazım MERT, Mertkal BAYHANSubject(s): Supranational / Global Economy, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Sage Yayınları
Keywords: Artificial Intelligence; Airports; Marketing;
Summary/Abstract: This study compares the use of AI-enabled technologies in airports and the level of integration of different airports with these technologies. The analysis of five selected international airports reveals that all airports are adopting AI to improve customer experience and increase operational efficiency. Basic technologies such as kiosks, smart check-in, self-boarding, biometric services and applications for mobile devices are common across all airports. However, there are differences in more advanced technologies such as smart wearable devices. Although Istanbul Airport has successfully integrated many technologies, it lags behind other airports in terms of wearable devices. Incheon and Changi airports in Asia are at the forefront of innovative applications, maintaining their position as technology leaders. In conclusion, the use of similar technologies across airports indicates a common strategy to increase customer satisfaction, while investments in advanced technologies provide a regional competitive advantage. AI-enabled technologies are considered as a critical factor shaping the future competitive structure of airports.
Journal: TURAN-SAM
- Issue Year: 16/2024
- Issue No: 64
- Page Range: 328-338
- Page Count: 11
- Language: Turkish
