Pozycja aktora w obliczu rozwoju
platform streamingowych
The Position of the
Actor in the Face of the Development of Streaming Platforms
Author(s): Marta CeberaSubject(s): Film / Cinema / Cinematography, Sociology of Art
Published by: Uniwersytet Adama Mickiewicza
Keywords: streaming; actor; artificial intelligence; residuals; digital resolution;
Summary/Abstract: The article analyzes an actor’s position in the face of the development of streaming services. The author uses thecomparative method to present analogies and differences in how the old study system and the new streamingsystem function, with particular emphasis on the hierarchy in the industry, attitude to actors, work culture andwage inequalities. She draws attention to the advantages of the flourishing VOD platforms and contrasts this withthe losses suffered by actors. The article recalls earlier disputes between artists and studios, which are comparedwith such issues as reasons of SAG-AFTRA strike in 2023, residuals for creators on the digital market, and artificialintelligence in filming. History has come the full circle: platforms have grown into a hegemon in this businessand replicate old strategies.
Journal: Images. The International Journal of European Film, Performing Arts and Audiovisual Communication
- Issue Year: 37/2024
- Issue No: 46
- Page Range: 334-348
- Page Count: 15
- Language: Polish