Изследване на пазара на художествени ценности (живопис и графика) в България
A Study of the Contemporary Market of Paintings and Drawings in Bulgaria

Summary/Abstract: This paper presents the results of research conducted on the art market in Bulgaria, with interviews with two private Bulgarian galleries and one survey with a third gallery. The information obtained helps us to understand a previously unexplored aspect of the art in the country, as well as its issues. The question of demand and how, in fact, it largely depends on the needs of the users and their attitude towards art is addressed. Methods of attracting audiences are examined, as well as selling techniques. Here, the study participants make efforts towards creating trust and loyalty in the audience. Questions are also answered about the relationship between artists and galleries and how an exhibition comes about, what it takes to make it successful, and how a good partnership can lead to multiple sales. It becomes clear that it is important whether the artists are new to the guild or already established. The study also addresses the issue of competition. It shows how it is perceived as an ally rather than a rival and the benefits of such relationships. The problems of the market and whether they can be solved are also explored. Lack of attitude towards art, low promotion of art in Bulgaria, and changing consumer preferences are mentioned as the main ones. Some of these issues can be partially influenced by the galleries; others cannot. The information collected concerns a topical issue and would be useful not only for the users but also for the galleries themselves.

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