Work Motivation of Generation Z in Bulgaria
Work Motivation of Generation Z in Bulgaria

Summary/Abstract: The human factor is particularly important for the development of the information society. The young people of generation Z, who are already a significant part of the labor market, are the main generator for the development of this new society. This study highlights the motives and social factors that affect the professional and career choices of Generation Z, taking into account the specific national characteristics of Bulgarian students and young graduates. The statistically significant differences in the opinions of the respondents in respect to their age, gender, work experience, marital status and choice of specialty/profession are described. The empirical study results reveal that the motivating factors (intrinsic and extrinsic) for Generation Z respondents can be summarized as: respect of opinion; financial reward; opportunity personal potential to be fulfilled; contribution to the welfare of the society; and the security offered by the profession.

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