ORGANIZATIONAL IMAGE PROMOTING DURING CRISIS SITUATIONS
ORGANIZATIONAL IMAGE PROMOTING DURING CRISIS SITUATIONS
Author(s): Oliver Constantin Pricop, Teodora Alexandra RuginosuSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: internal image; external image; promotional communication type; communication type reputational; relational communication type; crisis of image; continuous communication.
Summary/Abstract: At a time of crisis the organizational image is an active with high degree of perish in the absence of concrete and constant measures. Promoting inside and outside the organization a positive image is no longer just a problem of increasing the market share or the company’s notoriety, but a problem of survival. Promoting the image must consider a proper management of funds allocated on certain media of information, concerning their level of informational penetration and the ability to distinguish the message.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 19/2009
- Issue No: 2
- Page Range: 509-514
- Page Count: 6
- Language: Romanian