To Buy “Social Tourism”
To Buy “Social Tourism”

Summary/Abstract: The tourism business makes a significant effort to “sell more happiness” at a “higher price”. It succeeds, but nevertheless a certain group of tourists feel nostalgic for the authentic “social” experience from the “good old days” of a centrally planned economy in Bulgaria, and this is realized as a market niche in tourism. Different solutions are being sought, how both to profit from the “social” and to preserve its authenticity, and to have a modern touch. Happiness is given, it is not bought or sold, it is the result of the social health of a society, which, depending on how “steeped in the pursuit of profit”, makes people more or less satisfied with life. Two good practices in this segment in Bulgaria are considered.

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