Pragmatic Elements In Cultural Contexts
Pragmatic Elements In Cultural Contexts

Summary/Abstract: Social norms can be viewed as explicit or implicit statements or rules for when something should or could be said and the manner in which it would be expected to be said. These norms are based on some degree of group consensus and influence societal behavior. Traditions, costumes, beliefs, values and thought patterns contribute to the definition of the cultural norms. The socio-cognitive approach is based on two important claims. First, speaker and hearer are equal participants in the communicative process. They both produce and comprehend, while relying on other most accessible and salient knowledge as expressed in their private contexts in production and comprehension. So, only a holistic interpretation of the utterance, from both the perspectives of the speaker and the perspective of the hearer, can give us an adequate account of language communication. The present paper deals with pragmatic elements analyzed in different cultural contexts

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