Politički outsourcing mobilizacije birača: analiza uspešnosti akcija u „ProGlas” kampanji za izlazak na izbore za narodne poslanike 2023. godine
Outsourcing political mobilization of voters: the analysis of outcomes of actions conducted in the ProGlas campaign for voter turnout for 2023 parliamentary elections

Summary/Abstract: The paper analyzes the activities of the ProGlas campaign, conducted from November 7 to December 14, 2023, as part of pre-election efforts to increase voter turnout. ProGlas is conceptualized in the study as part of voter electoral socialization through the “Get out the vote” campaign. The author argues that successful electoral socialization is one that creates a habit of voting, especially among voters with insufficient electoral experience (younger generations). The study demonstrates that due to the ad hoc nature of the ProGlas campaign, instead of motivating voter turnout, success is tied to party identification and ideological unification. The ProGlas campaign partially facilitated the socialization of voters towards the rationalization of voting, so that the votes of one ideological group (“civil opposition”) are not wasted by voting for options that have no real chance of crossing the threshold.

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