Влияние на посткултурата върху поколението “Z”
Postculture Influence on Generation “Z”

Summary/Abstract: This article aims to identify the characteristic features of postculture influencing the understanding of culture of generation Z. Culture itself is not seen as a kindred culture and spirit, but as an action and sensibility that passes from generation to generation in the context of social culture. The link between postculture and Generation Z is recognized in their intolerance of the status quo. Benefits are created from strategic synergies that lead to the positive symbiosis of cultural requirements among young people. It is no coincidence that Generation Z is the first with an innate adaptability to change. The research is based on statistical data from inquiries made to representatives of Gen "Z". The main thesis is that the focus of the generally accepted traditional culture is shifting to the new culturally modernist influences in a digital environment accompanying the everyday life of the generation.

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