THE COVID-19 PANDEMIC AS A MOMENT OF RESURRECTION OF THE CREATIVE ECONOMY IN INDONESIA
THE COVID-19 PANDEMIC AS A MOMENT OF RESURRECTION OF THE CREATIVE ECONOMY IN INDONESIA

Summary/Abstract: xA new problem in the field of health sciences in the form of the Covid-19 outbreak has an impact on other sectors, one of which is the economic sector. This research is a literature review approach. The impact of the emergence of the Covid-19 outbreak was felt by Micro, Small and Medium Enterprises. Where Micro, Small and Medium Enterprises that contribute to the economy in the form of employment up to 97% have to rack their brains to survive in the midst of the Covid-19 pandemic. The main challenge that must be faced by Indonesia regarding the creative economy industry is related to the quality of human resources, capital and policies related to creative economy businesses. The Government of Indonesia through the ministry of tourism and creative economy as well as in collaboration with related parties provides various solutions to the problems faced by Micro, Small and Medium Enterprises in every sub-sector of the creative economy industry. Various policies and activities were carried out to maintain the creative industry in the midst of the viciousness of the Covid-19 outbreak. Starting from providing operational funding assistance to registered Micro, Small and Medium Enterprises, conducting training, to events in every sub-sector of the creative economy.

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