UNLOCKING THE SHARING ECONOMY: REDEFINING CONSUMER BEHAVIOUR IN SLOVAKIA
UNLOCKING THE SHARING ECONOMY: REDEFINING CONSUMER BEHAVIOUR IN SLOVAKIA

Summary/Abstract: The global landscape has experienced significant transformations, driven by technological advancements, the spread of information technologies, online communities, and globalization. Within this context, the collaborative economy has emerged as a modern marketplace connecting supply and demand through sharing. This system encompasses not only material goods but also services, experiences, knowledge, and information. Despite its elusive definition, the collaborative economy challenges traditional consumption patterns, prompting a re-evaluation of ownership paradigms. This study investigates the impact of the collaborative economy on consumer behaviour in Slovakia, where its adoption lags other Visegrad Group countries. Through empirical analysis, the research aims to gauge awareness and utilization levels of the collaborative economy in Slovakia, providing insights into its potential implications for consumer dynamics in the region.

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