COLLECTIVE IDENTITY CONSTRUCTION OF BROKEN HOME SURVIVORS’ MOVEMENT
COLLECTIVE IDENTITY CONSTRUCTION OF BROKEN HOME SURVIVORS’ MOVEMENT

Summary/Abstract: Hamur Inspiration Community (HIC) is a forum for broken home adolescents in Yogyakarta, Indonesia, which runs the survivor broken home movement focusing on self-development and mental strengthening. Collective identity is essential for social movements to run since it can build bonds among the members. This study aims to determine how the HIC fostered a collective identity framed as a broken home survivors' movement. Then focuses on the communication strategies used in social media to construct HIC's collective identity for the public. This study used a qualitative method with a virtual ethnographic approach and purposive sampling. The findings show that the collective identity formation process follows some steps to form an identity as a superior and inspiring adolescent. Those steps are (1). Involving in both online and offline activities, (2). Determining the organization form and leadership model, and (3). Investing emotionally by making its members a part of the community. A communication strategy is needed to construct the collective identity of the social movement. It can be done using both side issue messages that combine the communicator’s (HIC) perspective and the audience's opinion. Delivery of messages uses the redundancy method with message repetition, while the message content is informative and educative. Instagram has become the primary media to convey messages, and the role of the communicator is spreading messages, replying to comments, and involving readers in the communication. This study suggests how social media and communication strategies construct a social movement's collective identity.

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