Application of Content Analysis in Research of Political Discourse
Application of Content Analysis in Research of Political Discourse

Summary/Abstract: Content analysis is one of the most frequently applied methods forthe research of various forms of discourse, including political discourse.As a research technique, it was developed in studies on communication andis now frequently used in linguistics, for example, in text analysis, systematicstudies of written text or transcribed speech, as well as in research on nontextualmessage content.The following article deals with the application of content analysisin research into political discourse and discusses the crucial conceptsof the research method. Specifically, it describes the manifest and latent contentof political texts and presents two notions particularly useful in the evaluationof content analysis, i.e., ‘reliability’ and ‘validity.’ Additionally, two broadapproaches to content analysis are discussed. The first is qualitative contentanalysis, and the second is quantitative content analysis.

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