ANALYSE SYNTAXIQUE DES SITES E-COMMERCE PENDANT LE CORONAVIRUS ET LEUR LOCALISATION EN ARABE : ETUDE CONTRASTIVE
SYNTACTICAL ANALYSIS OF E-COMMERCE SITES DURING THE CORONAVIRUS PANDEMIC AND ITS LOCALIZATION IN ARABIC: CONTRASTIVE STUDY
Author(s): Monica MorcosSubject(s): Language and Literature Studies, Syntax, Lexis
Published by: Editura Universităţii din Piteşti
Keywords: localization; syntactic analysis; advertising slogans; catchy titles; e-commerce sites;
Summary/Abstract: The aim of this work is to conduct a contrastive study of syntactic structures of e-commerce sites in French and Arabic languages, to observe their persuasive effect, and to highlight the issues and methods of their transmission in the target language. The Franco-Arab comparative dimension of our study will focus on the confrontation of the two commercial and advertising linguistic systems during the Covid-19 pandemic. It is this interlingual examination of sentence analysis that would allow us to effectively answer the questions that arise acutely on syntax localization strategies on the structural and lexical levels.
Journal: Studii de gramatică contrastivă
- Issue Year: 2024
- Issue No: 41
- Page Range: 85-99
- Page Count: 15
- Language: French
