MODELE DE AFACERI SUSTENABILE: ÎNTRE PROFIT ȘI SUSTENABILITATE
SUSTAINABLE BUSINESS MODELS: BETWEEN PROFIT AND SUSTAINABILITY

Summary/Abstract: The article reflects the results of the study on the creation and operation of sustainable business models. Today, every company has to think about the social and economic issues related to its activities: the scarcity of natural resources, the ethical management of the supply chain, the well-being of the staff, the rational use of energy, the management of waste. The concept of sustainable business model describes how an organization creates, delivers and captures value in economic, social and environmental contexts. We analyzed how sustainable business models are defined and why it is necessary to develop them, what are the differences between a traditional model and a sustainable one, how can we transform a traditional model into a sustainable one. Another topic developed in this article refers to the study of recent developments in the field, such as the circular economy and the development of business models in the circular economy. We also tried to answer the question: how compatible are the three components of a sustainable business model: economic, social and environmental.

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