Basic and specific problems on marketing in art organizations of Bulgarian comics art and graphic novels. Concept and essence of the ninth art. Cover Image

Основни и специфични проблеми на маркетинга в арторганизациите на българското комикс изкуство и графични романи. Понятие и същност на деветото изкуство.
Basic and specific problems on marketing in art organizations of Bulgarian comics art and graphic novels. Concept and essence of the ninth art.

Author(s): Georgi Chepilev
Subject(s): Fine Arts / Performing Arts, Sociology of Art
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: ninth art; graphic novels; comics; legislation; marketing; pricing; distribution

Summary/Abstract: This report describes the different pricing models and market roles for comics and graphic novels in America and Bulgaria. It gives definition of the concepts of the researched issues, from the published studies of Plovdiv’s comic association. The report analyzes the fact that, unlike other arts, the Ninth Art is at a disadvantage in our country due to the lack of legal regulations. The difference between the Bulgarian and „European classification of skills, competences, qualifications and professions“ gives a clear idea of the paradoxes in our country.

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