Маркетингови проблеми при създаването и реализирането на концерт-спектакъла „15 - години АФА“ и премиерния спектакъл „Пуста младост“
Marketing problems in the creation and implementation of a concert performance „15 years of AFA“ and the premiere performance „Pusta mladost“
Author(s): Stefan YordanovSubject(s): Anthropology, Social Sciences, Theatre, Dance, Performing Arts, Customs / Folklore, Visual Arts
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: 15 years of AFA; marketing problems; folk performance
Summary/Abstract: In this publication, we will consider marketing problems in the creation and implementation of the concert-performance “15 YEARS OF AFA” and the premiere performance “Pusta mladost“. In order to reach the necessary conclusions and final results in the creation of this folk performance, we will use the following two techniques - benchmarking and surveying.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2023
- Issue No: 11
- Page Range: 118-125
- Page Count: 8
- Language: Bulgarian
