Pornografia w kontekście komunikacji z rynkiem. Rys historyczny do XX wieku
Pornography in the context of communication with the market: Historical outline until the 20th Century

Summary/Abstract: Market activities in the case of a specific product involve the use of various tools aimed at optimizing the market position. This process, in the case of a shortage market where demand for a given product exceeds supply, is different from that of saturated markets with a high degree of competition. Shaping marketing communication in a planned way, taking into account the macro-environment, is the first step towards optimizing communication channels between the offeror and the customer. The micro-environment, as an element defining communication, is a step towards product maturity and industry professionalization. This approach allows us to identify stages in the product’s life as determinants of its position in the life cycle. The impact of a product such as pornography on culture can only be assessed by analyzing the market environment and the communication tools behind the product. Assuming that changes in the socio-cultural, technological, and legal environment were decisive, it is necessary to examine these aspects in the history of building the success of the product: pornography.

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