ЛИТЕРАТУРЕН ОБЗОР ВЪРХУ РАЗВИТИЕТО И ВЛИЯНИЕТО НА GREENWASHING
LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING
Author(s): Gergana Tsvetkova, Petra ZhechevaSubject(s): Economy, Supranational / Global Economy, Energy and Environmental Studies, Marketing / Advertising
Published by: Стопанска академия »Д. А. Ценов«
Keywords: greenwashing; misinformation; marketing strategy; uncertainty; environmental friendliness
Summary/Abstract: The main purpose of this scientific work is to investigate the definition ofGreenwashing, its aspects and its impact on consumers and businesses. To achieve this, over30 scientific sources were reviewed and an opinion was formed on the given problem. Theevolution of the term Greenwashing from its appearance in the 1980s to the present day wasconsidered. The different types of Greenwashing practices used by companies were analyzedand conclusions about the future of the effect were made.
Journal: Глобални и регионални измерения на международните икономически отношения
- Issue Year: 2024
- Issue No: 1
- Page Range: 151-163
- Page Count: 13
- Language: Bulgarian
