Global or local - glocalization as a challenge for the modern supply chains management
Global or local - glocalization as a challenge for the modern supply chains management

Summary/Abstract: This article focuses on issues of designing supply chains in the context of the spatial scopeof operation, and dilemmas related to the choice between global and local activities. The research niche of this article is the phenomenon of glocalization. The thesis statement that the authors attempted toconfirm in the article is the assumption that the design and management of modern, resilient and adaptivesupply chains requires combining a global approach, integrated at the international or global level, with anapproach focused on the needs of local markets. The considerations are set in the pharmaceutical industry.The purpose of this paper is twofold. Firstly, identifying the challenges and directions of development ofsupply chain management and presenting the essence and role of glocalization, and secondly, definingthe key factors for configuring supply chains in the pharmaceutical industry, especially in the context ofglocalization. A qualitative research approach was used to solve the research problem, referring to therelevant literature in the field of supply chain management and the functioning of the pharmaceuticalindustry in Poland. The main conclusion concerns the statement that the design and management ofmodern, resilient and adaptive supply chains requires combining a global approach, integrated at theinternational or global level, with an approach focused on the needs of local markets. Glocalization in thepharmaceutical industry emphasizes that success on the global market requires the ability to flexibly andeffectively respond to diverse and changing local contexts.

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