Лексикални средства за манипулация в медийния текст (case study)
Lexical Tools for Manipulation in the Media Text (Case Study)

Summary/Abstract: The article presents the techniques of manipulation and the lexical tools used as a toolkit, in the context of research on the dividing lines for the memory of Gotse Delchev between Bulgaria and North Macedonia. This work is methodological and applied; it is by no means exhaustive because it is oriented towards presenting basic knowledge. The principles of presentation of media publications on the subject, presented through the prism of research for the anniversary of the commemoration of Gotse Delchev, are explained. The purpose of the research is a comparison of the presentation of the celebrations of the historical person, as a basis for a more serious study of the attitudes and stereotypes in the two societies.

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