Крста Цицварић и београдска „жутa штaмпa“ у Краљевини Југославији
Krsta Cicvarić and the Belgrade “yellow press“ in the Kingdom of Yugoslavia

Summary/Abstract: This article explores the key features of tabloid journalism in Belgrade during the interwar period, focusing on Krsta Cicvarić’s work as a prime example. Cicvarić’s unique reporting approach, which involved falsehoods and misrepresentations, can be linked to the Blue Book brochure on the Serbian issue in 1909. This led to his reputation as the leading figure in Belgrade’s “yellow press.” Cicvarić’s publication, “Beogradski dnevnik,” circulated from 1912 to 1926, was distinguished by its provocative headlines and unconventional content. As the director of the “Balkan” newspaper, Cicvarić directed this nationalist publication towards the domain of tabloid journalism, with the paper gaining infamy for its blatant anti-Semitism and right-wing extremist views. Despite Cicvarić’s tabloid-style publications, they did not significantly impact public opinion due to the low literacy rates among most of the population and the influential reputation of notorious newspapers during that time.

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