Неакадемічний студентський досвід в умовах постмодернізму
Non-academic Student Experience in the Context of Postmodernism

Summary/Abstract: Purpose: To identify areas for improving non-academic student experience in the context of higher education transformation under the influence of postmodern trends and characteristics of new generation students. Design/Method/Approach: The paper uses a combination of hypothetical-deductive and inductive research methods to comprehensively study the non-academic student experience. Within the framework of the hypothetical-deductive approach, the authors rely on existing theoretical positions and the results of previous studies, formulating assumptions about the essence of non-academic experience, its structure and factors of influence. The inductive method is used to summarize and systematize the information obtained during the review of scientific literature. Findings: It has been found that non-academic student experience plays an important role in students' perception of higher education institutions and the quality of education. It covers various aspects of student life that are not directly related to learning and is formed mainly through the student services provided by the university. The non-academic experience is influenced by such factors as students' goals and expectations, integration into university life, individual characteristics, past experience, and communication with the staff of the higher education institution. The importance of adapting approaches to the formation of this experience, taking into account the characteristics of modern students of Generation Z, is emphasized. Theoretical Implications: The paper systematizes theoretical approaches to understanding of non-academic student experience, identifies its key components and influence factors. The results of the study contribute to the study of the transformation of higher education in the context of postmodernism. Practical Implications: Understanding the peculiarities of the formation of non-academic student experience will allow higher education institutions to improve strategies to attract and retain students, increase their satisfaction and loyalty. Originality/Value: A comprehensive view of the non-academic student experience is offered, taking into account current trends in higher education and the characteristics of the new generation of students, which is of value to both researchers and managers in the field of higher education. Research Limitations/Future Research: It is promising to further study the impact of students' digital skills on their perceptions of the quality of university online services in the context of improving the non-academic experience. Paper Type: Theoretical

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