Hostility as an Element of Negative Emotions in Politics : The Case of “Public Media” in Poland
Hostility as an Element of Negative Emotions in Politics : The Case of “Public Media” in Poland                
Author(s): Jacek ZiółkowskiSubject(s): Politics / Political Sciences, Politics, Social Sciences, Sociology
Published by: Wydawnictwo Adam Marszałek
Keywords: socjotechnika; wrogość; emotion; hostility; emocje; wróg; enemy; propaganda; social engineering
Summary/Abstract: The aim of the article is to demonstrate the nature of the relationship between negative emotions and the creation of hostility in the practice of social engineering and propaganda activities. The hypothesis adopted is the recognition that there is a mutually significant relationship between the creation of hostile status entities and the use of negative emotions. Negative emotions help build enmity and hostility entities stimulate negative emotions. Hostility and negative emotions are very useful tools of political influence. They make it possible to discredit external and internal enemies, to mobilise and integrate supporters and build the desired image of a political leader. The empirical study and media content analysis revealed examples of the widespread use of hostility and negative emotions as tools of political influence in Poland.
Journal: Athenaeum Polskie Studia Politologiczne
- Issue Year: 83/2024
 - Issue No: 1
 - Page Range: 45-65
 - Page Count: 21
 - Language: English
 
