LOGISTICS AND ENTERPRISE’S YIELD Cover Image

Logistica si productia intreprinderii
LOGISTICS AND ENTERPRISE’S YIELD

Author(s): Liviu Crăciun, Adriana Scriosteanu
Subject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: logistics; clients services; competitive advantage; enterprise’s yield

Summary/Abstract: This paper presents the connection between logistics and the enterprise’s yield. Logistics is a set of activities developed before and during production process, including the physical distribution’s activities of the finished products towards the consumers. The marketing’s target is to serve the clients as well as or even better the competition does and, at the same time, get profit. The effective demand required by marketing is realized throughout logistics. The logistics system’s activities are costs generators and they are retrieved in the total cost of the finished product. Detecting the connections between the way of accomplishing a creative activity of value and the cost or the performance of another activity, logistics gives an influence to the enterprise’s yield. The work sheet analyses the factors by which logistics is acting on the enterprise’s yield: the logistics’ activities costs, the serving clients’ level, the logistics’ activities correlation inside and outside the enterprise.

  • Issue Year: XXXVI/2008
  • Issue No: 2
  • Page Count: 6
  • Language: English