Ewolucja rynku telewizyjnego w Polsce po roku 1989 (ze szczególnym uwzględnieniem kanału TVP Kultura)
Evolution of the Television Market in Poland after 1989 (With Special Focus on the Channel TVP Kultura)

Summary/Abstract: The Polish media market underwent a significant transformation after 1989, with state media, including Telewizja Polska (TVP), at its core. Over the years, changes in the legal system, audience expectations, and growing competition from commercial stations have influenced TVP’s operations. This article examines the evolution of public television in Poland, considering cultural and technological changes. Additionally, it includes a case study focusing on TVP Kultura, exemplifying a thematic channel fulfilling the public television mission. Through a literature review and audiovisual analysis, the article attempts to answer how the transformation occurred in the Polish television market and the position of TVP within it. The research aims to identify development strategies and how Telewizja Polska maintains its presence in the media market.

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