Nebulous Utopias. From “Ein Volk, ein Reich, ein Führer” to “China Dream”. The Use of Catchwords and Slogans in Constructing Imaginary Utopian/Dystopian Communities
Nebulous Utopias. From “Ein Volk, ein Reich, ein Führer” to “China Dream”. The Use of Catchwords and Slogans in Constructing Imaginary Utopian/Dystopian Communities

Summary/Abstract: The paper offers a preliminary study of a phenomenon that could be termed nebulous utopia, an attempt to project an image of the ideal state based on the use of catchwords and slogans. In the twentieth and twenty-first centuries, their extensive use, originally limited mainly to totalitarian states and war propaganda, has become the dominant rhetorical device employed by a wide range of both left-wing and right-wing populist movements aimed at winning popular support by appealing to a set of vaguely defined general values and objectives.

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