Változó közösségimédia-hálózatok és médiafogyasztás a TikTok korában
Changing Social Media Networks and Media Consumption in the Age of TikTok

Summary/Abstract: In the last two decades, the widespread adoption of social media has fundamentally transformed our media consumption habits. This study examines the role of the latest influential network, TikTok, in this transformation. In recent years, TikTok has become a trendsetter in the social media market, which means that the platform significantly influences the direction of development in this sector. Therefore, it is worthwhile to study the platform’s operation in detail to gain a more comprehensive understanding of the future trajectory of social networks. The text discusses four key aspects: the new forms of social media sites and the operational principles of the For You algorithm; the widespread adoption of the short video format; the use of social media platforms as search engines; and the changes observed in news consumption.

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