Is sustainability a cost, an obligation, or an opportunity? Evidence on sustainable entrepreneurship orientation from Poland
Is sustainability a cost, an obligation, or an opportunity? Evidence on sustainable entrepreneurship orientation from Poland

Summary/Abstract: Objective: The objective of the article is to find if Polish managers exhibit a sustainable entrepreneurship ori-entation and to comprehend the factors driving this orientation.Research Design & Methods: We conducted a factor analysis and regression analysis on data from an original survey on 301 managers of Polish companies.Findings: We identified two orientations towards sustainability, i.e. as an opportunity, and a cost. Personal values, demographic characteristics, personal experience, and education affect perceptions of sustainability.Implications & Recommendations: Some managers who work for large and middle enterprises see sustaina-bility as an opportunity and are ready to take responsibility for facing social and environmental challenges. Companies and government need to find a way to unlock this potential. Having international experience and working for a company that is regularly involved in corporate social responsibility promotes such orientation.Contribution & Value Added: This study is the first to diagnose sustainable entrepreneurship orientation in Poland – a country which urgently needs to adopt a sustainable development model. It is also the first study to analyse the societal factors behind sustainable entrepreneurship orientation.

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