How environmental understanding affects the green entrepreneurial intention of Centennials in Vietnam
How environmental understanding affects the green entrepreneurial intention of Centennials in Vietnam

Summary/Abstract: Objective: The article aims to explore the role of environmental understanding in forming green entrepre- neurial intention of the Centennials in Vietnam besides the effect of entrepreneurship education.Research Design & Methods: We constructed the research model based on the theory of planned behav- iour and entrepreneurial event theory. We collected data by surveying 275 university students, who be- long to the Centennials in Vietnam. Then, we employed partial least square structural equation modelling (PLS-SEM) to explore how environmental understanding and entrepreneurship education contribute to forming a green entrepreneurial intention.Findings: The outcomes evidenced that environmental understanding positively impacts entrepreneurship ed- ucation and start-up desirability but has a detrimental effect on entrepreneurial self-efficacy. Moreover, en- trepreneurship education has a positive impact on desirability and self-efficacy, both of which are confirmed to positively affect the green entrepreneurial intention of Centennials in Vietnam. Interestingly, environmen- tal understanding and entrepreneurship education indirectly affect green business intention.Implications & Recommendations: To stimulate green entrepreneurial intention, the government and uni- versities should intensify entrepreneurship education activities and launch some campaigns to raise envi- ronmental perception in parallel.Contribution & Value Added: This article pioneers in exploring the association between environmental un- derstanding and green entrepreneurial intention. Such novelty contributes to enriching extant literature and consolidating the research model of green entrepreneurship.

• Details
• Contents