Përdorimi i mediave sociale për qëllime marketingu në institucionet e arsimit të lartë në Kosovë
The use of social media for marketing purposes in higher education institutions in Kosovo

Summary/Abstract: Social media represent one of the most efficient ways of promoting services and specific products from a company or different institutions, this way saving time, expenses and impacting in the increase of the social-economic activity. The usage of the social media for marketing purposes is increasing, and represents one of the most advanced platforms which can be used for the aforementioned purposes. Educational institutions have the largest possibilities to recruit new students through social media and its channels (e-mail, social networks, blogs etc.). In the same time, enhance the level and efficiency of the offered services for the current students. The main goal of this paper is to elaborate the importance of the social media usage at institutions of higher education in Kosovo. How much is the social media applied from the relevantentities, to offer their services, and how much has impacted in developing and increasing the interactivity with students? During the study an empirical analysis toward this topic has been conducted. As well analysis and interpretation of statistics are performed, to show the stand of the higher educational institutions in relation with the applied marketing through social media. The data for this study are collected through structured and semi-structured questionnaires in some of the institutions of higher education in Kosovo.The outcomes of this study show that there is an increase of social media usage within the higher educational institutions in Kosovo, is increasing. As well it is recommended that the marketers have to take into consideration the new and advanced methods that are provided through different social media platforms, to develop their marketing.

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