KŁOPOTLIWE DZIEDZICTWO W TURYSTYCZNYM KONTEKŚCIE OPOLSCY PRZEWODNICY I ICH STRATEGIE NARRACJI O TYM, CO NIEOBOJĘTNE SPOŁECZNIE
DISSONANT HERITAGE IN THE CONTEXT OF TOURISM. OPOLE TOUR GUIDES AND THEIR NARRATIVE STRATEGIES ON WHAT IS NOT SOCIALLY INDIFFERENT

Summary/Abstract: The article aims to show the dissonant heritage of Opole from the perspective of tourist guides. Its first section shows the dissonant heritage in relation to tourism, especially cultural tourism, heritage tourism and dark tourism. The role of the tourist guide in constructing narratives about difficult heritage is then considered. Empirically, the article endeavours to identify the elements of Opole’s dissonant heritage discerned by tourist guides, and the ways of telling tourists about them. Ten qualitative interviews were conducted with Opole guides. Analysis of the narratives reveals that the dissonant heritage of Opole is perceived by the guides from several perspectives. This primarily means their own, entangled in the social characteristics of the guide (e.g. national identity), in the context of the specificity of the group that the guide is showing round, and in the context of their reactions to the guide’s stories or sites visited.

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