DISPLACEMENT PARADIGM TOWARDS DIGITAL MUSIC DISTRIBUTION IN THE RECORDING INDUSTRY
DISPLACEMENT PARADIGM TOWARDS DIGITAL MUSIC DISTRIBUTION IN THE RECORDING INDUSTRY

Summary/Abstract: Digital music streaming and downloading platforms supervene the stymied superfluity of physical musicdistribution in the recording industry. The significant transition seems to provide quasi-real-time increased musicconsumption. The purpose of the study is to identify the challenges associated with the paradigm shift to thedigital trajectory of music regarding global market demand and to establish the extent to which digital diffusioninnovations influence digital music distribution and consumption in the recording industry. The exploratoryresearch study employed univariate and multivariate statistical analysis to analyse the data collected from 217musicians. The study found that the customer base of physical retail stores is dwindling due to the increasingnumber of independent artists and technologically compatible media devices that encourage music streamingand downloads. The practical implications ensue the amplitude of music downloads that is proffered by modulartechnological developments, such as the buttress of smartphones while it predicates the perspicacityof innovative digital technologies to create independent shrewd music entrepreneurs.

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