BARBI, POPULARNA KULTURA I POPULARNI FEMINIZAM
BARBIE, POPULAR CULTURE AND POPULAR FEMINISM
Author(s): Marija MiljkovićSubject(s): Gender Studies, Social development, Sociology of Culture, Sociology of the arts, business, education, Film / Cinema / Cinematography
Published by: Centar za ženske studije & Centar za studije roda i politike, Fakultet političkih nauka, Beograd
Keywords: feminism; popular feminism; celebrity feminism; popular culture; Barbie
Summary/Abstract: This paper discusses the feminism of the Barbie movie, which premiered this July, instantly sparking debates about its messages and their meanings. Following a short explanation of some modern forms of third-wave feminism, the focus has been shifted towards the movie itself, its plot, and the reactions it has engendered. On the one hand, this Greta Gerwig movie is lauded as a feminist movie that raises significant questions about the role of women in today’s society, while, on the other, it has been on the receiving end of criticism on account of the superficiality of feminism it advocates and the way it depicts men. The reputation of the doll itself additionally emphasizes the ambivalent status. Barbie is simultaneously an embodiment of women’s freedom to be whoever they want to be but also a means for imposing unrealistic beauty standards. Mixing everything mentioned above has produced a movie that has achieved cult status even before its premiere, generating a record-breaking profit, simultaneously raising questions regarding the definition of feminism and its necessity once again.
Journal: Genero: časopis za feminističku teoriju i studije kulture
- Issue Year: 2023
- Issue No: 27
- Page Range: 225-248
- Page Count: 24
- Language: Serbian