Cartellonismo lirico e gadgets. Boheme, Tosca, Madama Butterfly: illustrazioni e definizione dei caratteri dei personaggi
Lyric poster design and gadgets. Boheme, Tosca, Madama Butterfly: illustrations and definition of the characters' peculiarities

Summary/Abstract: Thanks to the invention of a new technique, chromolithography, which makes the production in series of colorful drawings by stone moulds, at the end of XIX century, at the Officine Ricordi in Milan, signage is born, devoted to the opera and within this new typology aesthetic and functional features are defined regarding the decorative elements and the illustrations. These onesare often produced and proposed also on other kinds of supports such as paper material (in different formats), but also of other types. For each event that is proposed to the public, many small objects related to the event are studied and created, in a perfect ante litteram marketing organization.

• Details
• Contents