PROCVAT ESTETSKOG ISKUSTVA I KRIZA ESTETSKIH VREDNOSTI
RISE OF THE AESTHETIC EXPERIENCE AND THE CRISIS OF THE AESTHETIC VALUES

Summary/Abstract: The possibility of aesthetic experience is in recent years more common than ever, because of the different contents that are being more and more invested with the aesthetic properties. They originate from the very different sources, first of all, from the artistic production and the mass reproduction of the artifacts, then, from the whole human artificial environment, where the mass media play an prominent role, but from the social rituals and ceremonies and from the individually chosen “lifestyles” as well. Although the notion of the “aesthetic experience” overpowered the traditionally dominant concept of “beauty” in the modern aeshtetics, the nature of its value still initiates the debates, because the experiences are more numerous than their holders. The excellence of art has been merged in the banality of everyday life, which obtained an attractive appearance, but not the beauty of spirit, lovable surface, but not the true depth. As a strategy of turning the unaesthetic to aesthetic, aestheticization would be more promising if it would not be reduced to the mere anaesthetic technique of beautification, but if it would be the trigger for the legitimation of pervasive interference of all of the domains of rationality, which are still seen irreconcilable and, therefore, as usurpative.

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