ESTETIKA, EMOCIJE, KULTURA I MEDIJI
AESTHETICS, EMOTIONS, CULTURE AND MEDIA

Summary/Abstract: The text re-examines, in principle, the status of emotions in the contemporary aesthetic environment. When it comes to our aesthetic environment - we will talk about it from two mutually pervasive points of view: the first position is, at first glance, somewhat broader and concerns the sphere of culture in the aesthetic key, while the second builds on the previous and refers to the so-called. media culture. If today it is possible to separate these two plans of thinking about aesthetic experience (originating either from the field of culture or from the media), and in the context of thinking about emotions that participate in the aesthetic experience related to culture (art), ie media, it seems that with the standardized products of today’s world of culture and media, superficial emotionality, often equal to kitsch dominates our common aesthetic space. And if it is not about the aesthetic phenomena of kitsch, in general, a rational (managerial) approach to culture and media is at work, which almost completely replaces the emotional way of creating an aesthetic experience in our age.

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