THE POSSIBILITIES TO MEASURE THE SUCCESS OF COMPANIES
THE POSSIBILITIES TO MEASURE THE SUCCESS OF COMPANIES
Author(s): Dora Kinga Gulyas, Anita VanjaSubject(s): Business Economy / Management, Accounting - Business Administration
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Leadership; Qualitative Evaluation; Success; Efficiency;
Summary/Abstract: It is challenging to estimate the success of the companies and so far only quantitative measures were used. In the last decade this started to change and qualitative values were also considered in the evaluation process of the organizations. The researched aimed to observe the views of the leaders and their colleagues regarding the evaluation methods of the companies. Furthermore, the research aimed to highlight qualitative approach can open up a new perspective, allowing for a more detailed assessment of companies, based on factors such as creativity level, innovation, employee and customer satisfaction or efficiency.
Journal: SEA – Practical Application of Science
- Issue Year: X/2022
- Issue No: 29
- Page Range: 103-107
- Page Count: 5
- Language: English