GOING DIGITAL AND INTANGIBLE: INTANGIBLE INVESTMENTS EFFECTS ON A COMPANY’S SUCCESS
GOING DIGITAL AND INTANGIBLE: INTANGIBLE INVESTMENTS EFFECTS ON A COMPANY’S SUCCESS

Summary/Abstract: This paper empirically examines the success factors resulting from intangible capital, including computer-based information, as the main drivers of knowledge-based digital growth. The data were collected via a survey on investment in intangible capital and digital techno- logies. The Stata SEM package was used to estimate the model. The results show that investing in intangible capital has a positive impact on corporate success relative to the competition, and that investing in intangible assets, combined with business agility, enable rapid responses to competitive pressures and improve business performance. Companies that operate in highly competitive markets, where in- tangible capital is a key success factor, would be well advised to focus on investing in intangibles when designing their business strategies.

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