WHAT IS BUSINESS SUCCESS?
WHAT IS BUSINESS SUCCESS?

Summary/Abstract: The purpose of the research is to identify entrepreneurs’ and company managers’ views and perceptions about the concept ‘business success’. This study is based on in-depth interviews with six entrepreneurs and senior managers in Israeli international industry. Content was analyzed to reveal their perceptions of business success. Additionally, it revealed a number of core factors such as management skills, marketing knowledge and team quality, each of which correlates closely with measured business success. This is the work second integrating factors most affecting business success and its purpose is to help entrepreneurs and managers leading such organizations understand the meaning of business success and navigate, according to this, their route to it.

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