O POTRZEBIE SKORZYSTANIA PRZEZ RZECZPOSPOLITĄ POLSKĄ Z PRAWA OPCJI W ODNIESIENIU DO REKLAMY PREPARATÓW DO POCZĄTKOWEGO ŻYWIENIA NIEMOWLĄT I ŻYWNOŚCI SPECJALNEGO PRZEZNACZENIA MEDYCZNEGO OPRACOWANEJ W CELU ZASPOKOJENIA POTRZEB ŻYWIENIOWYCH NIEMOWLĄT
ON THE NEED FOR THE REPUBLIC OF POLAND TO EXERCISE THE OPTION RIGHT WITH REGARD TO THE ADVERTISING OF INFANT FORMULA AND FOOD FOR SPECIAL MEDICAL PURPOSES DEVELOPED TO SATISFY THE NUTRITIONAL REQUIREMENTS OF INFANTS

Summary/Abstract: The article argues for the need for the Republic of Poland to exercise the option right with respect tothe advertising of infant formula and food for special medical purposes developed to satisfy the nutri-tional requirements of infants. The use of the option right to its full extent (i.e. the introduction of a banand not only a further restriction of advertising the products covered by it) is supported in particular byconsiderations of public health and environmental protection, the right of women to accurate, unbiasedinformation needed to make an informed choice regarding the feeding of the child, the right of motherand child to breastfeed and Poland’s international obligations, as well as an analysis of the provisionson advertising products covered by the option right in terms of their sufficiency and effectiveness.

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