Politička (zlo)upotreba interneta – Fejsbuk u rukama ekstremne desnice
Political (ab)use of the internet– Facebook in hands of Serbian right-wing

Summary/Abstract: This paper explores the role the digital platform Facebook playsin mediating the operational dynamics of extreme right organizations in Serbia.Emphasizing the functional potential of this digital platform, we delve into itscapacity to disseminate information, propagate political goals, mobilize members,construct collective identities, and orchestrate actions among right-wing extremistsin Serbia. As political activism continues to thrive in the online sphere, and withthe right-wing ideologies gaining increasing prominence in the last three decades,our study seeks to shed light on the essential role of the Internet in shaping thesedynamic processes. The paper presents findings from a comprehensive qualitativeand quantitative analysis of two Facebook pages, affiliated with one formal andone informal far-right political organization —Serbian Right and Serbian Honor.The objective is to gain insights into the different strategies employed by politicalorganizations in utilizing digital platforms.

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