Zmiany w dyskursie prezydencki w świetle estetyki mediów (ostatnie orędzie noworoczne rosyjskiego przywódcy)
Changes in presidential discourse in the light of media aesthetics (The last Russian leader’s New Year’s address)

Summary/Abstract: The aim of the article is a media aesthetic analysis of Vladimir Putin’s New Year’s address for 2023. The changes observed in the speech are symptomatic of the transformations within the presidential discourse that occurred during the Russia-Ukraine war. In Vladimir Putin’s address for 2023, language, imagery, and music interact with the senses of the audience and complement each other to reinforce the message. The use of a new spatial arrangement and a change in linguistic aesthetics make the armed conflict central to the entire speech. The address exhibits characteristic features of the current official Russian public discourse: a clear depiction of the enemy, explicit use of Us vs Them and binary oppositions, division of Russian society into loyal citizens and traitors who do not support the offensive in Ukraine, hyperbolization of Western actions and euphemization of military actions of the Russian Federation, and the combination of religious, Soviet, and military symbols.

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