REKLAMY EKSPERYMENTALNYCH PRODUKTÓW LECZNICZYCH I PROCEDUR MEDYCZNYCH W ŚWIETLE POLSKIEGO PRAWA I ETYKI MEDIÓW
ADVERTISEMENTS OF EXPERIMENTAL MEDICINAL PRODUCTS AND MEDICAL PROCEDURES IN THE LIGHT OF POLISH LAW AND MEDIA ETHICS

Summary/Abstract: The dynamic development of medical technologies, i.e. the use of medicinal products and medical procedures, requires reflection on the ways to ensure the safety of patients and people using such methods of treatment (medical professionals) in legal and ethical terms. This applies in particular to the currently observed influence of the media on the actions taken in the health care system in Poland as well as individual decisions of patients on the use of the offered drugs and other medical procedures.The article presents selected legal provisions defining the conditions for the use of medicinal products (drugs) and experimental medical procedures. The basic element of the considerations is to indicate the legal conditions for this type of use of medical technologies understood in this way, also in a broader context – with the characteristics of ethical conditions for „the media message”, including ensuring its proper quality for the protection of public health.

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