ANALIZA LEKSYKI SOCJOLEKTALNEJ JĘZYKA TAJWAŃSKICH INFLUENCERÓW URODOWYCH
THE ANALYSIS OF TAIWANESE BEAUTY INFLUENCERS’ SOCIOLECT IN THE AREA OF LEXIS

Summary/Abstract: The significant influence of the Internet on social and economic life has led to the birth of new social and professional groups and innovative forms of communication. It has also influenced changes in the language – the emergence of new lexis, semantic changes, and the incorporation of vocabulary typical of different fields. Such modifications have led to the differentiation of new sociolects, whose distinctiveness is determined by their lexis. One newly formed Internet group consists of beauty influencers, who focus their activities on the broadly defined fields of make-up and cosmetology. The aim of this article is to prove that the language they use can be considered a sociolect. For this purpose, lexis was analysed from twenty-five videos uploaded by Taiwanese creators on the YouTube platform in the first quarter of 2021.

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