Key methods in media linguistics. An overview of approaches from early traditions to the state-of-the-art
Key methods in media linguistics. An overview of approaches from early traditions to the state-of-the-art

Summary/Abstract: This paper explores various methods and useful approaches to the study of media. Theserange from traditional heuristic methods (content analysis, contrastive text and discourse analysis) tocomputer-based data-mining methods (corpus linguistics) and, finally, to state-of-the-art high-techresearch (eye-tracking experiments). After an initial overview of ten different approaches to mediastudies, some of them are further explained, illustrated with relevant studies, and ultimately evaluated.The paper demonstrates how various methods can be applied in relation to different media texts andmedia types and how they can be studied from linguistic, cultural and multimodal perspectives.

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