Torty z piasku, parafinowe kremy i owoce z plastiku – czyli futuryzm w dyskursie polskiej prasy kobiecej z lat 1970–1979
Cakes Made from Sand, Paraffin Creams, and Fruit Made of Plastic: Futurism in the Discourse of the Polish Women’s Magazines from 1970–1979

Summary/Abstract: The purpose of this article is to present futurism as an underlying ideology present in the discourse of dietary advice published in women’s magazines in the 1970s in Poland. Futurism is one of the ideological features of the so-called high modernism. It is characterized by glorification of the future along with utopian visions of its shape, the desire to conquer world of nature with the use of technology, and historicism, i.e. the belief in linear development of mankind, which is heading toward “modernity.” The empirical study consisted of finding traits of futurism in the text of dietary advice from two of the most popular Polish women’s magazines of the 1970s: “Przyjaciółka” (“Friend”) and “Kobieta i Życie” (“Woman and Life”). The chosen method included sociologically-oriented discourse analysis. The analysis of the collected sources allowed me to argue that futurism was an important ideological factor shaping the dietary advice published in Poland in the 1970s. This observation sheds a new light on the culinary culture of the People’s Republic of Poland and opens up new interpretative possibilities.

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